Go from no store and no idea, to a fully live Shopify store. Even if you’ve never built a website in your life.
Level Up Shopify is a step-by-step course that walks complete beginners through every single part of building a real, functioning online store. Recorded inside a real store. Nothing assumed. Nothing skipped.
Founding price A$397 · Lifetime access · 12 months community
If this is you
You open Shopify and freeze.
There’s so much information out there, and none of it goes in the right order.
Every tutorial gets you halfway, then leaves you stuck on the part you actually needed.
And underneath it all is the same quiet fear: what if I set this up wrong and it costs me?
The cost of staying stuck
Right now you’ve got two roads, and both leave you worse off.
Keep trying to piece it together from free videos, and you lose weeks to trial and error, then end up with a store you’re too embarrassed to share. Or hand over thousands to a designer, and you get a store you can’t update, can’t grow, and don’t understand. You’re right back to relying on someone else.
Meanwhile the store you actually imagined stays exactly where it’s been this whole time. An idea. There’s a third road, and it’s the one that leaves you capable.
Every step laid out in the right order, taught inside a real Shopify store, with nothing assumed and nothing skipped.
Introducing
Level Up Shopify
An 8-module, 41-lesson course that takes you from your very first Shopify login to a fully designed, fully functional online store. One that’s live, ready for customers, and that you actually understand how to run.
Built for people with no prior experience. Designed to go all the way. You don’t just end up with a store. You end up as someone who can build one, understands it, and can run it themselves.
Get instant access →Proof
The depth of the course is the proof
No fabricated hype. Just a complete, thorough course that leaves nothing out. As the founding cohort builds their stores, their words will live here too.
modules
recorded lessons
real store, built start to finish
steps skipped
Every module ends with a real outcome
01Getting Started on Shopify7 lessons+
You’ll create your store, connect your domain, and set up payments and shipping from day one.
- What is Shopify?
- Create Your Store
- Behind The Scenes
- Setting Up Your Domain
- Store Settings
- Payment Settings
- Shipping Settings
02SEO & AI3 lessons+
You’ll get your store found on Google and learn to put AI to work writing your copy.
- Introduction to SEO
- Introduction to AI
- Use AI for Copywriting
03Adding Your Products3 lessons+
You’ll add your catalogue with descriptions that sell, variants, pricing and images that make people buy.
- Adding Your Products
- Metafields
- Editing Products
04Mapping Out Your Site7 lessons+
You’ll structure your pages, collections, policies, blogs and menus so your store is easy to navigate.
- Your Sitemap
- Setting Up Pages
- Creating Collections
- Store Policies
- Gift Cards
- Blogs
- Creating Menus
05Designing Your Store8 lessons+
You’ll design a store that looks like a real brand, from homepage to product pages, without touching code.
- Choosing Your Theme
- The Theme Customiser
- Your Header & Footer
- Your Homepage
- Your Collection Pages
- Your Product Pages
- Your Other Pages
- Finalising Your Settings
06Shopify Apps & Sales Channels3 lessons+
You’ll add the right apps and start selling across more channels without breaking anything.
- The Shopify App Store
- Installing Apps
- Sales Channels
07Emails & Discount Codes4 lessons+
You’ll set up discount codes, notification emails, campaigns and automations that bring people back.
- Discount Codes
- Customer Notification Emails
- Email Campaigns
- Email Automations
08Launch Your Store6 lessons+
You’ll test everything, go live, handle your first orders and read the analytics that guide your next move.
- Testing Your Store
- Order Fulfilment
- Returns
- Refunds & Order Changes
- Go Live
- Analytics & Optimisation
Let’s talk about cost
A designer charges A$3,000 to A$8,000 to build this for you
And at the end of it, you still don’t know how to run your own store. Level Up Shopify costs less than a single hour of a designer’s time, and it gives you the skills to build and manage your store yourself, for life.
Join the founding cohort
Two tiers, one course. Both include lifetime access, all future updates, and 12 months in the community.
For the first 30 to 50 students. The lowest price this course will ever be.
Join the founding cohort →- All 8 modules and 41 lessons
- Lifetime access and all future updates
- 12 months in the community
- Screen-recorded answers from Dana
- All resources and downloads
The price once the founding cohort fills. Same course, same access.
Enrol at standard →- Everything in founding members
- Lifetime access and all future updates
- 12 months in the community
- Then A$19 per month to stay, optional
- Course content is yours forever
All prices in AUD. After 12 months, staying in the community is an optional A$19 per month. The course is yours either way.
“The founding price is the lowest this course will ever be. You’re getting in before testimonials, before the community is built out, before the price goes up. In exchange, I ask that you go through it, build your store, and share your experience.”
A real, no-hoops guarantee
Go through the course. If within 30 days of your purchase date you don’t feel like you got your money’s worth, email [email protected] for a full refund. No hoops, no arguing. Dana stands behind this completely.
Included bonuses
A few extras to make it easier
AI Brand Questions doc
A guided set of prompts to shape your brand before you build, so every decision has a reason.
AI Prompt Cheat Sheet
Copy-and-paste prompts for product descriptions, SEO and store copy that actually sound like you.
Recommended Apps reference
Dana’s shortlist of the Shopify apps worth installing, and the ones to skip.
When you join today
- The full 8-module, 41-lesson course
- Lifetime access and all future updates
- 12 months in the community with answers from Dana
- Every resource and download, in the right lesson
- The three bonus resources
- A real, 30-day money-back guarantee
So here’s the decision
You could keep Googling. You could try another free tutorial that leaves you stuck halfway through. Or you could just do it properly this time, and finally have the store you keep meaning to build.
Join the founding cohort →Questions
Good question.
Do I need any experience?
How long will it take to complete?
What if I get stuck?
What if Shopify changes and the course becomes outdated?
What if it’s not right for me?
Do I need to have a product to start?
Is this only for Australian businesses?
Level Up Shopify teaches you how to build and launch a Shopify store. Results depend on your effort, your product, and your market. We make no income guarantees and do not promise financial outcomes of any kind.