Build a Shopify store you're proud of.Even if you don't know where to start.
Every step, in the right order, with me by your side the whole way. No gaps, no guesswork, no moment where you're left wondering what comes next. Just a clear path from your first login to a live store you're genuinely proud of.
Everything you need to know before you enrol.
You've tried.
And you're still feeling lost and overwhelmed.
You've watched the YouTube tutorials and somehow ended up more confused.
You've opened Shopify. Taken one look at the settings. Closed it again.
You've got products ready to sell and no idea how to get them online.
You've been “about to launch” for longer than you'd like to admit.
You're not the problem. The path you've been following is.
Free tutorials and paid designers.Both leave you stuck.
You stitch it together. It half-works.
Three tutorials in, you have more questions than when you started. They skip the parts that actually matter, gloss over the settings that trip every beginner up, and leave you no better off than when you started. You finish with shipping rates you guessed at, customer emails you never touched, and SEO that doesn't exist.
You pay a designer thousands to build it for you.
And end up with a beautiful store you have no idea how to manage. You can't add a product, run a sale, or change a single thing without emailing for help. Every update means another invoice. You spent thousands and you're still not in the driver's seat.
But there's a better way.
One clear path, taught by someone who's built over 100 of these stores. Every step in the right order, with nothing skipped, nothing assumed, and nothing left for you to figure out alone.
Level Up Shopify
Everything you need to go from complete beginner to a store you're genuinely proud of.
Level Up Shopify takes you through every part of building your store, step by step, inside Shopify itself, so you always know exactly what to click and why. By the time you're done, you'll have a live store you built yourself, one you understand completely and can run without needing to ask anyone for help.
- Starting from absolute zero. No tech background, no prior experience, no idea where to start. This course was built for exactly where you are right now.
- Recorded inside Shopify itself. Every lesson shows you exactly what to click, what to set up, and why, so nothing is left to guesswork.
- With support the whole way through. 12 months in the community means you're never building alone. Other students, shared wins, and somewhere to turn when you get stuck.
- Yours to keep, forever. Come back to any lesson any time. There's no rush, no deadline, and no expiry date on what you've paid for.
- Completely risk free. If you go through the course and don't feel it was worth every cent, email me within 30 days and I'll refund you in full. No questions asked.
Eight modules.
Forty-four lessons.
Every step in the right order.
From your very first login to a live, working store. Here's exactly what you'll learn.
Module 01Getting Started on Shopify
Everything you need to get your store up and running. Domain, payments, shipping and store settings, all set up correctly from the very first lesson.
Getting Started on Shopify
Everything you need to get your store up and running. Domain, payments, shipping and store settings, all set up correctly from the very first lesson.
- What is Shopify?
- Create your store
- Behind the scenes
- Setting up your domain
- Store settings
- Payment settings
- Shipping settings
Module 02SEO and AI
Learn how to get your store found on Google and use AI to write product descriptions, page copy and more in a fraction of the time.
SEO and AI
Learn how to get your store found on Google and use AI to write product descriptions, page copy and more in a fraction of the time.
- Introduction to SEO
- Introduction to AI
- Use AI for copywriting
Module 03Adding Your Products
Add your products the right way. Titles, descriptions, images, variants and pricing, with everything customers need to feel confident buying from you.
Adding Your Products
Add your products the right way. Titles, descriptions, images, variants and pricing, with everything customers need to feel confident buying from you.
- Adding your products
- Metafields
- Editing products
Module 04Mapping Out Your Site
Build the structure of your store. Pages, collections, policies, menus and navigation, so it feels professional and easy to move around.
Mapping Out Your Site
Build the structure of your store. Pages, collections, policies, menus and navigation, so it feels professional and easy to move around.
- Your sitemap
- Setting up pages
- Creating collections
- Store policies
- Gift cards
- Blogs
- Creating menus
Module 05Designing Your Store
Make your store look like a real brand. Work through your theme settings, homepage, product pages and every other page, without touching a line of code.
Designing Your Store
Make your store look like a real brand. Work through your theme settings, homepage, product pages and every other page, without touching a line of code.
- Choosing your theme
- The theme customiser
- Your header and footer
- Your homepage
- Your collection pages
- Your product pages
- Your other pages
- Finalising your settings
Module 06Apps and Sales Channels
Find out which apps are actually worth adding, how to install them properly, and how to start selling across more platforms.
Apps and Sales Channels
Find out which apps are actually worth adding, how to install them properly, and how to start selling across more platforms.
- The Shopify app store
- Installing apps
- Sales channels
Module 07Emails and Discount Codes
Set up your customer notification emails, create discount codes, and build simple automations that keep your store working even when you're not.
Emails and Discount Codes
Set up your customer notification emails, create discount codes, and build simple automations that keep your store working even when you're not.
- Discount codes
- Customer notification emails
- Email campaigns
- Email automations
Module 08Launch Your Store
The final stretch. Test everything, go live, learn how to fulfil orders and handle returns, and understand the analytics that show you how your store is performing.
Launch Your Store
The final stretch. Test everything, go live, learn how to fulfil orders and handle returns, and understand the analytics that show you how your store is performing.
- Testing your store
- Order fulfilment
- Returns
- Refunds and order changes
- Go live
- Analytics and optimisation
Hi, I'm Dana.
I've spent fifteen years building Shopify stores, over 100 of them, for more than 200 small business owners at every stage of growth. And across all of that, one thing kept coming up, over and over again:
“Capable, motivated people getting completely stuck. Not because they weren’t smart enough, but because nobody gave them a clear path to follow.”
So I built one. Level Up Shopify is that path.
See pricing →Three ways to build a Shopify store.
Only one of them actually works for a complete beginner.
YouTube tutorials
Free, but completely overwhelming.
- No structure and no clear starting point
- Skips the settings that actually matter
- Contradicts itself from one video to the next
- No support when something goes wrong
- You finish with gaps you don't even know are there
Hiring a designer
Beautiful, but not yours to run.
- Costs A$4,000 to A$10,000+ to build
- You have no idea how it actually works
- You can't change a thing without calling them back
- Every update means another invoice
- You're dependent on someone else forever
Level Up Shopify
Affordable, and entirely yours.
- A$397 one-time payment
- Every step taught in the right order
- You can see exactly what to click, what to set up, and why
- 12 months of community support so you're never building alone
- A store you built yourself and actually know how to run
Worth being honest before you enrol.
- You've been meaning to launch your store for longer than you'd like to admit
- You don't consider yourself techy but you're willing to learn
- You've tried to figure it out yourself and keep hitting a wall
- You want to actually understand how your store works, not just have one built for you
- You're ready to set aside the time and follow a clear path from start to finish
- You sell physical products, things you make, source, or ship
- You don't have a product to sell yet
- You're looking for someone to build it for you
- You already have a working store and need advanced strategy
- You want a quick fix rather than learning it properly
Resources you'll actually use. Not filler.
12 months in the community
12 months access to the Level Up community. Connect with other students, share your progress, and get support from people going through exactly the same thing. I'll be in there too.
AI Brand Questions doc
Fill this in once before you ask AI to write anything for your store. It covers your brand, your audience, your products and your SEO keywords, so every piece of copy you generate actually sounds like you.
AI Prompt Cheat Sheet
11 ready-made prompt templates for every piece of copy your store needs. Product descriptions, collection pages, meta titles, email campaigns, Instagram captions and more. Copy the template, fill in your details and get a working draft in minutes.
Recommended apps guide
A curated guide to the Shopify apps worth knowing about. 40+ options across 15 categories, each with honest notes on what it does and what it costs. Less time hunting for the right app, more time actually building your store.
All future updates
When Shopify makes significant changes, the course gets updated to match. Your access covers every update, forever.
Level Up Shopify
Everything you need to build your store with confidence. The course, the resources, and the community to get you there.
The lowest price this course will ever be.
Your store is waiting.
Founding members are the first students through the door. You get to help shape the community from the very beginning.
Level Up Shopify
Or 3 monthly payments of A$149
- 8 modules, 44 lessonsRecorded click by click inside Shopify so you always know exactly what to do
- Lifetime accessIncluding every future update, forever
- 12 months in the Level Up communitySo you're never building alone
- Every resource includedThe AI Brand Questions doc, Prompt Cheat Sheet, Recommended Apps guide, and all lesson templates and downloads
- 30-day money-back guaranteeNo questions asked
Secure checkout via Kajabi · All prices in AUD
After 30 September 2026, the price goes to A$497 and it won't come back down. Same course, same content, just a higher price tag.
30 day money-back guarantee
I built this course to actually work for complete beginners. If you go through it and don't feel like it delivered, email [email protected] within 30 days and I'll refund you in full. No questions, no hoops, no awkward back and forth.
Got questions?
I'm not techy at all. Will I actually be able to do this?
Yes. That's the entire point of this course. It was built for people with no tech background, who don't know what half the Shopify settings mean, and have never built a website before. Every lesson assumes you're starting from zero. If you can use a browser and send an email, you have what it takes.
I've started before and got overwhelmed. What makes this different?
Overwhelm almost always comes from one thing: too much information with no clear order to follow. YouTube gives you pieces. Blog posts give you fragments. Level Up Shopify gives you one complete path, in the right sequence, with every step explained before you take it. There's no moment where you're left to figure out what comes next.
Do I need to have my products ready before I start?
Yes. This course is built around actually building your store, so you'll need to know what you're selling before you dive in. You don't need your full product range finalised, but you should have a clear idea of your product and who it's for. If you're still figuring that part out, get that sorted first and come back when you're ready.
What kind of business does this work for?
This course is built around product-based businesses, so if you sell physical goods, whether that's something you make yourself, buy wholesale, or ship to customers, you're in exactly the right place. If you sell services or digital products, you're welcome to join and you'll absolutely learn how Shopify works, but the course isn't tailored to your specific setup and some of the content won't be directly relevant to you.
Do I need to pay for Shopify on top of this?
Yes. Shopify is a separate subscription that you pay directly to Shopify. Everything in this course is built around Shopify specifically, so every lesson, every click, every setting you see will be directly relevant to your store. You can view current Shopify pricing here: Shopify pricing.
Can I use this course if I'm not based in Australia?
Yes, completely. The course is taught in English and built around Shopify itself, which works the same way no matter where you're running your store from. Whether you're in the UK, the US, Canada, or anywhere else, everything you learn here applies directly to your store.
How long does it take to complete?
Most people work through it over four to eight weeks, but everyone moves at their own pace and that's completely fine. You have lifetime access so there's no deadline or pressure, though the sooner you get your store live, the sooner you're open for business.
What if I get stuck on something?
Post your question in the community. You'll get support from other students who are going through the same thing, and I'm in there too, answering questions and sharing how-to videos for the things people commonly get stuck on. You have 12 months of community access included from the day you enrol.
What's the difference between the founding price and the standard price?
The founding price is a thank you to the people who back the course early. You're among the first students through the door, and A$397 (or 3 x A$149) is the lowest this course will ever be. After 30 September 2026, the price goes to A$497 (or 3 x A$179) and it won't come back down. The course itself is identical either way.
What happens after my 12 months of community access?
Your course access is yours forever, including every future update. If you want to stay connected after your 12 months, you can continue your community membership for A$19 per month. Ongoing support, a place to ask questions, and a community of people all building and growing their stores alongside you.
What if Shopify changes things after I've bought the course?
Your access covers all future updates. When Shopify makes significant changes, the relevant lessons get updated so you always have the current version. You pay once and that's it, forever.
What if a payment fails on the payment plan?
The system automatically retries and you'll get an email so you can update your payment details. If it can't be collected after multiple attempts, your access pauses until the outstanding amount is resolved. No drama, just sort the payment and you're back in.
Still have a question? Send me an email →
Ready when you are.
You've done the research. This is the next step. Everything you need to build your store is right here, at the lowest price it will ever be.
